Ob Lager is a beer brand under the umbrella company of AbinBev launched in 1952 in Korea. The brand identity of the redesign, interprets brand heritage with a modern sensibility, providing nostalgia for people in their 30-40s and new enjoyment for millennials in their 20s. I was responsible for creating its social assets, including creating promotional videos and banner designs and necessary research.
The video is for English customers which ascribes unique and impressive mood for foreign people by ascertaining a Korean retro-feeling. I edited and combined original Korean promotional videos to represent their unique mood, tone, and manner. Also, added typography effects and transition effects in the middle.
OB Larger characters and products were arranged to make these beer posters, displaying their aesthetic for heritage and modernism.
OB Larger characters and products were arranged to make these beer posters, displaying their aesthetic for heritage and modernism.
OB Larger collaborated with a chicken brand called Mom's Touch. I designed online banners for their advertising campaign. Used Adobe Photoshop to correct the provided photos. The main title translates to “Obilager x Mom's Touch, chicken and beer set” and was produced in Adobe Illustrator.
